Definition: Heritage Coast
~ conserve, protect and enhance the natural beauty of the coastline, their marine flora and fauna, and their heritage features;
~ encourage the public's enjoyment, understanding and appreciation;
~ maintain and improve the health of inshore waters affecting heritage coasts and their beaches through appropriate environmental management measures;
~ take account of the needs of agriculture, forestry and fishing, and of the economic and social needs of the small communities on these coasts.
Natural England website, accessed November 2015