Keep it London
It's London's big old heart that keeps our city alive. Help us keep it beating.
London is on the cusp of huge change, and we want that change to be right for the capital.
The city is home to some of the world's most treasured and unique places. Historic places like Soho, Shoreditch, Brixton and Bayswater give rise to the culture that makes our city.
We want people to look at London afresh and really appreciate the amazing buildings, streets and character of their city. London is ever-changing and that's part of its identity. But change can be good or bad. Once special places are lost, they're gone forever.
The city must evolve by building on its unique character and identity, rather than by turning into a generic city. We want everyone to help "Keep it London".
Pledge your support for London's heritage and history and sign up here for regular campaign updates and news on how you can get involved.
Also of interest...
Find out more about our exhibition celebrating London's unique and complex identity.