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The Design Museum

Visit the iconic roundel that has adorned the Underground for over 100 years.


The Design Museum will showcase one of London's most iconic symbols, the roundel that first appeared on Underground station platforms in 1908. Comprising of a solid red circle and blue bar, the Roundel was originally created as a bold yet simple design for the Underground logo which later spread to include station names within the symbol. It was the vision of Frank Pick that led to the creation of the Roundel and the identity for the Tube, combining graphics, architecture and design to unify the entire network.

Sadiq Khan, the Mayor of London, nominated the Roundel into the Design Museum permanent collection display Designer Maker User. The Roundel has been the logo for the London Underground tube network for over 100 years and forms part of the free permanent exhibition at the new Design Museum. Selected for the museum's Crowdsourced Wall, the Roundel sits among other objects nominated by members of the public including a Coca-Cola can, the £5 banknote, a pair of rubber gloves, and a plastic garden chair.


Interior shot of the Design Museum stairway and walkways including visitors
Learn about Frank Pick’s design that became one of the most iconic symbols for London, one encountered by millions every day © The Design Museum


The Design Museum
224-238 Kensington High Street
W8 6AG

Open 10am - 6pm (last admission 5pm)

See more London History Day events

Graphic silhouette of Big Ben represented in green red and blue. Text reads: London History Day
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