The Value of Heritage

In May, the South East Historic Environment Forum hosted an event to explore the findings of the Heritage Counts research into Heritage and Place Branding and how business and communities can capitalise on local heritage.

Exploring the value of heritage

In the shadow of the beautiful Canterbury Cathedral, delegates from local enterprise partnerships, destination management organisations, business improvement districts and local authorities explored the latest findings from Heritage Counts 2016 research. Speakers used a diverse set of case studies to illustrate how to realise the value of heritage. You can download their presentations from the links below.

Case studies - how realising the value of heritage works

• The Value of Heritage to the Local Economy
  Bob Jones, Chief Executive of the Canterbury Business Improvement District explored how the Canterbury BID harnesses the benefits of heritage.
• The Value of Heritage to Tourism
  Barrie Kelly, Chief Executive of Visit Greenwich spoke about the benefits of using heritage in branding to attract tourists and the strong ties between heritage and tourism.
• The Value of Heritage to Society's Health and Wellbeing
  Ben Found, Senior Archaeological Officer from Kent County Council explored how the local authority is integrating the link between health and wellbeing and heritage into their Heritage Strategy.
• The Value of Heritage to Regeneration and Partnerships
  Alastair Upton, Chief Executive of Creative Foundation explored the link between heritage and contemporary arts working together to benefit places.

Want to explore more on the value of heritage?

Dive deeper into the Heritage Counts research findings and case studies including:

• 2016 – Heritage Counts: Place Branding
• 2014 – Heritage Counts: The Value of Heritage

New research coming soon

Research for the 2017 Heritage Counts is well underway with our next report, Heritage and Society, to be published at the end of June. Keep up to date on the latest publications from the project on our Heritage Counts webpage. You can also download the following presentation given at the event:

• Heritage Counts - What is it , why is it useful and what did we learn from the 2016 research - Marcus Ward, Social Researcher, Historic England