Contributing content to the Historic England website? Please refer to the guides, standards and examples on this page while you design and create your content.
But first, before you get to work, contact the Content team to share and agree plans for your content as early as possible.
With the rapid pace of change, this section will always be a work in progress. Please check back regularly for updates to our guides and examples.
Brand Guidelines
Tone of voice and house style are set out in the Historic England Brand Guidelines.
Website Style Guide
Find the few exceptions where our web style differs from the Historic England brand guidelines.
Follow these guides to create content that is easy to use, on-brand and fulfils the accessibility standards required by law.
Publish Accessible Web Content
What rules you need to follow and how to follow them to publish accessible content online.
Write for the Website
Some quick tips for writing engaging and accessible web content.
Imagery
Supplying an image for the Historic England website? Here's what we need from you.
Checklist for Website Contributors
Use this checklist to make sure you've included everything.
Social Sharing of Web Pages
Make sure your web page looks good when shared on social media channels.
Create Good Page URLs
Get advice on how to give your page a strong URL, making it easy to read and more compelling to click on.
What do your users need? Infographics, video, tables, Q&A, links, maps, forms? Below we're building a set of examples showing the options available and best practice for using them.
Page Components
This section explores the parts you can apply to build a page and when to use them.
Link Styles
Options for styling links to other content.
Maps
How to choose the right type of map and provide the information needed by GIS and Content colleagues building it for you.
Questions and Answers
User-friendly question and answer content can be hard to achieve. It's often not the right approach.
Landing Pages
This page runs through the various template options we have for grouping content on landing pages.
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