A black and white photo of a female gallup pollster with a clipboard surveying a man wearing a deep sea diving suit.
Use this checklist to ensure you have everything ready before you take the plunge and submit your content © Historic England. AA100786. Photographed by John Gay in 1956
Use this checklist to ensure you have everything ready before you take the plunge and submit your content © Historic England. AA100786. Photographed by John Gay in 1956

Checklist for Website Contributors

Once you've written your text and gathered your images, it's time to work up all the other elements needed for your page.

Allow plenty of time for this. These page elements are vital for making your page accessible and for helping visitors to the website find what they're looking for.

With your text

  • Page title and subheadings
  • Summary and description 
  • Link text and URLs (link text must be either descriptive or a call to action, never ‘click here’)
  • List of pages on this website that might be ‘also of interest’ to your reader
  • Any ‘next steps’ that your readers might want to take, with the URL to link to

With each image

  • Descriptive filename
  • Caption
  • Alt text (or text versions of charts or infographics)
  • Copyright or attribution

Please use our image information handover template to supply the above.

How to prepare image content

With PDF files

  • Title
  • Description

All PDFs need to be tagged for accessibility. 

Find out how to tag a document

With a video

  • Title
  • Description
  • Subtitles or audio description/text alternative

Find out when subtitles aren't enough

With audio files

  • Title
  • Description
  • Transcript

Ready to send?

Once you've gathered all the above together, please send your content to us at [email protected]. 

Also of interest

Writing for the Web
Preparing Image Content
Document Accessibility