White Ladies

328 Beacon Road, Loughborough, LE11 2RD

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Overview

Art Deco house built in the 1920s or 1930s.
Heritage Category:
Listed Building
Grade:
II
List Entry Number:
1469564
Date first listed:
25-Feb-2020
List Entry Name:
White Ladies
Statutory Address:
328 Beacon Road, Loughborough, LE11 2RD
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Official list entry

Heritage Category:
Listed Building
Grade:
II
List Entry Number:
1469564
Date first listed:
25-Feb-2020
List Entry Name:
White Ladies
Statutory Address 1:
328 Beacon Road, Loughborough, LE11 2RD

The scope of legal protection for listed buildings

This List entry helps identify the building designated at this address for its special architectural or historic interest.

Unless the List entry states otherwise, it includes both the structure itself and any object or structure fixed to it (whether inside or outside) as well as any object or structure within the curtilage of the building.

For these purposes, to be included within the curtilage of the building, the object or structure must have formed part of the land since before 1st July 1948.

Understanding list entries

Corrections and minor amendments

The scope of legal protection for listed buildings

This List entry helps identify the building designated at this address for its special architectural or historic interest.

Unless the List entry states otherwise, it includes both the structure itself and any object or structure fixed to it (whether inside or outside) as well as any object or structure within the curtilage of the building.

For these purposes, to be included within the curtilage of the building, the object or structure must have formed part of the land since before 1st July 1948.

Understanding list entries

Corrections and minor amendments

Location

Statutory Address:
328 Beacon Road, Loughborough, LE11 2RD

The building or site itself may lie within the boundary of more than one authority.

County:
Leicestershire
District:
Charnwood (District Authority)
Parish:
Non Civil Parish
National Grid Reference:
SK5272217688

Summary

Art Deco house built in the 1920s or 1930s.

Reasons for Designation

White Ladies, an Art Deco house built in the 1920s or 1930s is listed at Grade II for the following principal reasons:

Architectural interest:

* a very good example of a detached suburban house in the Art Deco style with its flat roof, stepped façade and strong geometric blocks which create a well-proportioned composition with a bold variation in plane;

* White Ladies horizontal character and sharply clean lines are emphasised by the repetition of wide terracotta bands and large metal-framed windows, the intricate design of the stained glass offering a surprisingly delicate antidote to this dominant geometric quality;

Historic interest:

* the building survives almost unaltered both externally and internally, providing a near complete example of the plan form, decorative finishes and services of an Art Deco suburban interior.

History

White Ladies was built in the 1920s or 1930s in the Art Deco style. This was named after the 1925 Paris exhibition, the Exposition Internationale des Arts Décoratifs et Industriel Modernes, and has come to be seen as the quintessential style of the 1920s and 1930s. Characterised by streamlined forms and a predilection for chrome and synthetic materials, Art Deco is regarded as epitomising the new consumer society that developed after the First World War. In this country, the impact of the new ideas from Continental Europe was first seen in public architecture, notably the new building type of the cinema, and only became apparent in domestic architecture at the end of the 1920s. By the late 1930s even suburban houses were beginning to have some modern features, such as metal windows.

White Ladies is not depicted on the third edition Ordnance Survey (OS) map of 1921. The first OS map available thereafter is the 1964 edition which shows three buildings on the large suburban plot: the house with a small glasshouse in the south-east corner, a garage to the east and small detached building to the west with a small glasshouse on the south-west side. It is not clear what this small building was used for but it was perhaps a garden building of some sort. Apart from a small roof extension built to provide a sheltered area within the roof garden, White Ladies remains almost entirely unaltered.

Details

Art Deco house built in the 1920s or 1930s.

MATERIALS: brick covered in roughcast render, unpainted, with red and buff coloured terracotta dressings.

PLAN: the house is located in a large suburban plot and has an approximately rectangular plan with a small, single-span conservatory in the south-east corner.

EXTERIOR: White Ladies is a two and three-storey detached house in the Art Deco style. It is characterised by asymmetrical stepped elevations, metal windows and a flat roof with a plain parapet which conceals a roof garden and small swimming pool, accessed internally by the main staircase. Multiple channelled terracotta bands run across the elevations, giving them a strong horizontal emphasis. The fenestration consists of large metal-framed casement windows of varying sizes, filled with small horizontal panes, in unmoulded openings. The main entrance is on the north elevation set within an off-centre, projecting square tower. The double-leaf wooden door has long, narrow outer panels and shorter inner panels of leaded lights with stained glass in a delicate stylised teardrop design, the outlines marked in lead. The doors retain decorative hinges and handles, and the semicircular arch above is formed of tile-creasing. The drainage pipes and hoppers are a prominent feature on the entrance tower. To the right, the recessed block is lit by a narrow ground-floor window and above by a large window, which lights the staircase, embellished with stained glass in a delicate roundel design, the outlines marked in lead. Another large window with similar stained glass on the right return provides further light for the stairwell. To the left of the entrance tower is a slightly recessed, stepped block with a canted bay window and a tall, narrow angled window supported by a corbel.

The south, garden-facing elevation is more regular, consisting of a central glazed door in the same style as the fenestration, flanked by wide canted bay windows with plain parapets. The first floor is lit by three large, horizontal windows. On the right hand side, a small roof extension has been built.

INTERIOR: this is completely unaltered and retains its original plan form as well as the central heating system, dumb waiter, built-in storage, and joinery. The ceiling cornices have crisply moulded straight edges, the skirting boards are plain and deep, and the solid balustrade of the staircase has a wide banister with a simple moulding. In one of the reception rooms is an ashlared stone fireplace with a deep concave moulding, a square opening and stone hearth. This is flanked by tall narrow windows with fitted glass display shelves. In the bathroom, the walls are covered in off-white, brick-sized tiles with a dark dado band, above which are much larger, white square tiles. It also retains a pedestal wash basin.

SUBSIDIARY FEATURES: the garage to the east of the house is clad in roughcast render. It has a brick-coped parapet in the style of a simplified Dutch gable and a wide band of doors with vertical planks below and glazed panels above.

To the west of the house is a small detached building, also clad in the same material, with a flat roof, a metal-framed window and an attached glazed structure.

Legal

This building is listed under the Planning (Listed Buildings and Conservation Areas) Act 1990 as amended for its special architectural or historic interest.

Ordnance survey map of White Ladies

Map

This map is for quick reference purposes only and may not be to scale. This copy shows the entry on 30-Jun-2026 at 22:04:36.

Download a full scale map (PDF)
© Crown copyright [and database rights] 2026. OS AC0000815036. Use of this mapping is subject to Terms and Conditions.

End of official list entry

All text content is available under the Open Government Licence v3.0 , except where otherwise stated. Any supplied maps are © Crown Copyright [and database rights] 2026 OS AC0000815036 and may not be reproduced without permission.

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