Exterior view showing the newly constructed Odeon Cinema on Gunsmith Lane

Date:
Aug 1937
Location:
Odeon Cinema, Gunsmith Lane, Burnley, Lancashire
Reference:
BB87/03599
Type:
Photograph (Negative)
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Description

This branch of the Odeon chain was located on the corner of Yorkshire Street and Gunsmith Lane. It opened in August 1937, eventually closing in 1973. It was subsequently demolished, and a supermarket built on the site.

The Odeon cinema chain was founded in 1930 by Oscar Deutsch. During the 1930s, it grew to become one of the country’s major circuits of cinemas, alongside Gaumont and Associated British Cinemas. The first five Odeon cinemas opened in 1933, and by 1936 there were 142 across the country.

Odeon was a style-leader in cinema design, with extensive use of German inspired, highly streamlined, Modernist design. Deutsch was a pioneer in the use of architectural design and set out to create a readily-recognisable corporate image for the company’s cinemas. Although each Odeon was unique, the use of a range of architectural devices meant that most of the cinemas were instantly recognisable as Odeons, with their distinctive Modernist style. The slogan, ‘Oscar Deutsch Entertains Our Nation’ was also synonymous with the brand.

The principal architects for Odeon were Harry Weedon, Cecil Clavering, and Robert Bullivant, although some cinemas in the chain were designed by other architects. In 1935 Odeon commissioned John Maltby to photograph the exteriors and interiors of their cinemas, and the resulting collection of images are now held by the Historic England Archive.

Content

This is part of the Volume: BF053157 Odeon Cinema, Gunsmith Lane, Burnley; within the Collection: MAL02 John Maltby

Rights

© Historic England Archive

People & Organisations

Photographer: Maltby, John

Keywords

Mid 20th Century Cinema, Leisure And Recreation