Reasons for Designation
The Greenwood PH is designated at Grade II for the following principal reasons:
* its architecture and facilities, including off-sales shops, epitomise the restrained respectability of the suburbs in their inter-war heyday;
* the Neo-Georgian style is highly characteristic of the traditionalist tastes of breweries and their expanding suburban clientele;
* the interior survives very well and includes stylish inter-war features such as fireplaces, cornices, bar, and panelling;
* there is also an impressive assembly hall complete with stage, proscenium, doors and a set of 1930s light fittings, an unusual feature and a rare survival.
Details
EALING
962/0/10107 WHITTON AVENUE
16-JUL-09 The Greenwood Public House
II
Public house, late 1930s, for Courage and Co, possibly by the brewery architect.
EXTERIOR: a typical, if rather grand and large, inter-war improved public house. Such buildings sought to create a feel of historical permanence in areas undergoing rapid change, and hence a historicist style was deployed. The Greenwood has smart neo-Georgian red brick elevations with pediments, dentil cornice, neo-classical door cases and rows of leaded light windows on the ground floor, sash windows above. The butterfly plan allows plenty of light into the three main bar areas (the saloon bar, the main bar, and the public bar) and there may have also been outdoor seating in the forecourt. The offsales shop to the right of the main entrance survives with two large shop windows. To the rear of the building is a large function room, called 'Assembly Hall' in the coloured glass fanlight to its separate entrance. There are a number of signs giving the name of the pub which are mostly modern but may cover older signs; the cream and green tiled sign inside the entrance to the saloon bar is the only visible historic sign.
INSIDE: the survival of original features is very good. The main rooms have simple panelling to picture rail height, Art Deco-style cornices and timber doors with brass handles. The bar and back bar which run through the three principal lounge areas are original, although the overbar has been added later. The main bar area has an octagonal coloured glass skylight, glazed partitions and a stylish mosaic-tiled fireplace (there is a second such fireplace in the adjoining bar and two plainer ones elsewhere). There is also a billiard room. The large function room, which is lit by a clerestory, is decorated with a coffered ceiling, dentil cornice, curved brackets and mirrors set in wood lugged surrounds. It retains its stage, proscenium and a lighting scheme of the late 1930s. There is a second, smaller function room which has an original bar counter and back bar. The function room gents' lavatories retain their original sinks, urinals and tiling. The section of the upper floor that was inspected has small rooms accessed from a central corridor, some of which retain their fireplaces and wall cupboards. Originally these may have been accommodation for motoring customers.
HISTORY: The Greenwood Public House was built by Courage and Co in the late 1930s, just before the outbreak of World War II. It does not appear on the Ordnance Survey map of 1935 but must have been built before wartime building restrictions began in 1939. The first licensee was Wilson Catering Co. Investigation in the local studies library has not revealed the name of the architect. The only clue is that a nearby pub, The Granville Hotel, was opened by Courage and Co in April 1938 and tenanted to the same catering company. The press report of its opening does not refer to the name of an architect, and so it may have been the brewery's in-house architect who drew up plans for both public houses.
The Greenwood was built as an 'improved' public house. Such establishments, built in great numbers between the wars, rejected the flamboyant architecture, brilliant décor and small bar layout of the late Victorian 'gin palaces'. Instead they aimed to encourage sensible drinking and to attract respectable customers with vernacular or Neo-Georgian exteriors and an open plan interior, with large, clear glass windows and tasteful décor. Many included a restaurant, billiards room or function room in order to encourage activities other than just drinking to take place inside. Those improved public houses situated close to major roads sometimes had accommodation for travellers available too. The Greenwood was built to serve the rapidly expanding suburbs of Greenford and Northolt which were developed in the 1930s and after World War II when the Central Line railway was extended to connect these places to central London. Its architecture and facilities epitomise the restrained respectability of the suburbs in their inter-war heyday.
SOURCES: G Brandwood, A Davison, and M Slaughter, 'Licenced to Sell: the History and Heritage of the Public House' (2004)
G Brandwood and J Jephcote, 'London Heritage Pubs: an Inside Story' (2008)
REASONS FOR DESIGNATION: The Greenwood PH is listed at Grade II for the following principal reasons:
* its architecture and facilities, including off-sales shops, epitomise the restrained respectability of the suburbs in their inter-war heyday;
* the Neo-Georgian style is highly characteristic of the traditionalist tastes of breweries and their expanding suburban clientele;
* the interior survives very well and includes stylish inter-war features such as fireplaces, cornices, bar, and panelling;
* there is also an impressive assembly hall complete with stage, proscenium, doors and a set of 1930s light fittings, an unusual feature and a rare survival.
