2016 - Heritage and Place Branding
Heritage Counts 2016 focuses on the value and practice of place branding and the significant role of heritage in place brands.
New research commissioned shows that place branding is not only a national, international or city region phenomenon. Local organisations, such as Business Improvement Districts, are increasingly engaged in shaping the image and identity of their local communities.
There are also a number of case studies which provide examples of the variety of uses of heritage in place branding, particularly in Business Improvement Districts.