Using Heritage in Place Branding
Place branding is a holistic and strategic concept that focuses on developing, communicating, and managing the identity and perception of a place.
This document outlines the benefits of using heritage place branding and describes how a number of strategies can be used to make the most of local heritage.
- What is place branding?
- Place branding and BIDs
- The benefits of using heritage place branding
- How to make the most of local heritage
- Publication Status: Completed
- Pages: 4
If you require an alternative, accessible version of this document (for instance in audio, Braille or large print) please contact us:
Customer Service Department
Telephone: 0370 333 0607
Textphone: 0800 015 0516
Email: [email protected]