Using Heritage in Place Branding

Place branding is a holistic and strategic concept that focuses on developing, communicating, and managing the identity and perception of a place.

This document outlines the benefits of using heritage place branding and describes how a number of strategies can be used to make the most of local heritage.

Contents

  • What is place branding?
  • Place branding and BIDs
  • The benefits of using heritage place branding
  • How to make the most of local heritage

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