Using Heritage in Place Branding
Place branding is a holistic and strategic concept that focuses on developing, communicating, and managing the identity and perception of a place.
This document outlines the benefits of using heritage place branding and describes how a number of strategies can be used to make the most of local heritage.
- What is place branding?
- Place branding and BIDs
- The benefits of using heritage place branding
- How to make the most of local heritage
- Publication Status: Completed
- Pages: 4
Also of interest...
In 2016 Heritage Counts researched the value and practice of place branding and the significant role of heritage in place brands.
Historic England is committed to carrying out social and economic research in order to help us to understand the value of heritage.
If you require an alternative, accessible version of this document (for instance in audio, Braille or large print) please contact us:
Customer Service Department
Telephone: 0370 333 0607
Fax: 01793 414926
Textphone: 0800 015 0516
Email: [email protected]