Using Heritage in Place Branding
Place branding is a holistic and strategic concept that focuses on developing, communicating, and managing the identity and perception of a place.
This document outlines the benefits of using heritage place branding and describes how a number of strategies can be used to make the most of local heritage.
- What is place branding?
- Place branding and BIDs
- The benefits of using heritage place branding
- How to make the most of local heritage
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