Electricity Showrooms and Offices

ELECTRICITY SHOWROOMS AND OFFICES, DINGWALL AVENUE

Listed on the National Heritage List for England. Search over 400,000 listed places

Explore this list entry

Overview

Heritage Category:
Listed Building
Grade:
II
List Entry Number:
1262008
Date first listed:
28-Feb-1995
List Entry Name:
Electricity Showrooms and Offices
Statutory Address:
ELECTRICITY SHOWROOMS AND OFFICES, DINGWALL AVENUE
User submitted image
Contributed by Alex Clarke This photo may not represent the current condition of the site. Over 400,000 images and stories have been added to the Missing Pieces Project so far. Share your story.
View all

Location

Location of this list entry and nearby places that are also listed. Use our map search to find more listed places. 

There is a problem

Use of this mapping is subject to terms and conditions .

This map is for quick reference purposes only and may not be to scale.

What is the National Heritage List for England?

The National Heritage List for England is a unique register of our country's most significant historic buildings and sites. The places on the list are protected by law and most are not open to the public.

The list includes:

Icon Buildings
Icon Scheduled monuments
Icon Parks and gardens
Icon Battlefields
Icon Shipwrecks

Find out more about listing

Images of England Project

To view this image please use Firefox, Chrome, Safari, or Edge.
Archive image, may not represent current condition of site.
Date:
2006-09-10
Reference:
IOE01/15696/11
Rights:
© Mr David Evans. Source: Historic England Archive

Local Heritage Hub

Unlock and explore hidden histories, aerial photography, and listed buildings and places for every county, district, city and major town across England.

Discover more

Official list entry

Heritage Category:
Listed Building
Grade:
II
List Entry Number:
1262008
Date first listed:
28-Feb-1995
Date of most recent amendment:
10-Jul-1995
List Entry Name:
Electricity Showrooms and Offices
Statutory Address 1:
ELECTRICITY SHOWROOMS AND OFFICES, DINGWALL AVENUE
Statutory Address 2:
ELECTRICITY SHOWROOMS AND OFFICES, WELLESLEY ROAD

The scope of legal protection for listed buildings

This List entry helps identify the building designated at this address for its special architectural or historic interest.

Unless the List entry states otherwise, it includes both the structure itself and any object or structure fixed to it (whether inside or outside) as well as any object or structure within the curtilage of the building.

For these purposes, to be included within the curtilage of the building, the object or structure must have formed part of the land since before 1st July 1948.

Understanding list entries

Corrections and minor amendments

The scope of legal protection for listed buildings

This List entry helps identify the building designated at this address for its special architectural or historic interest.

Unless the List entry states otherwise, it includes both the structure itself and any object or structure fixed to it (whether inside or outside) as well as any object or structure within the curtilage of the building.

For these purposes, to be included within the curtilage of the building, the object or structure must have formed part of the land since before 1st July 1948.

Understanding list entries

Corrections and minor amendments

Location

Statutory Address:
ELECTRICITY SHOWROOMS AND OFFICES, DINGWALL AVENUE
Statutory Address:
ELECTRICITY SHOWROOMS AND OFFICES, WELLESLEY ROAD

The building or site itself may lie within the boundary of more than one authority.

County:
Greater London Authority
District:
Croydon (London Borough)
Parish:
Non Civil Parish
National Grid Reference:
TQ 32486 65682

Details

In the entry for:

TQ 3265 DINGWALL AVENUE (south side)

Electricity Showrooms 1005-/9/10023 and Offices

II

The description shall be amended to read 'See under: Electricity Showrooms and Offices WELLESLEY ROAD'.

------------------------------------ In the entry for:

TQ 3265 WELLESLEY STREET (west side)

Electricity Showrooms 1005-/9/10023 II

The address shall be amended to read 'WELLESLEY ROAD (west side) - Electricity Showrooms and Offices' and the references to Wellesley Street in lines 10 and 13 of the description shall be amended to Wellesley Road.

------------------------------------

The following building shall be added to the list:-

CROYDON TQ 32 65 WELLESLEY STREET (West side)

1005- /9/10023 Electricity Showrooms

II

Includes: Electricity Showrooms and Offices DINGWALL AVENUE. Electricity showrooms and offices. 1939-42 by Robert Atkinson for the County Borough of Croydon. Framed building clad in Portland stone and contrasting marbles, flat roof not seen. Concave centrepiece on prominent corner site, with eight-bay frontage to Wellesley Road and six-bay return to Dingwall Avenue that includes carriage entrance to circular courtyard within. Four storeys and attic. Central concave facade four windows wide, set between projecting ribs and with early signage in high, blind parapet. Bronze double doors set back in heavily moulded black marble surround, reached up steps and set under curved canopy with round lights inset into soffit mouldings that continues the length of Wellesley Street facade. The other elevations have square, bronze windows with margin lights set without any mouldings in moderne facade treated as a grid of vertical and horizontal bands, expressive of the frame within. Broader projecting bays at either end, with to south a set-back concave staircase bay. Ground-floor to Wellesley Street clad in pale cream marble, with big bronze showroom windows between faceted moulded piers of large dimension, set on granite plinth and inscribed 'COUNTY BOROUGH OF CROYDON ELECTRICITY DEPARTMENT'. The upper floors of the Dingwall Avenue facade identical in style; on the ground floor the contrasting dark granite band continues as a formal outline to carriage entrance. This leads through to courtyard, designed to serve a cookery demonstration hall that was never built. Circular ground-floor treated as an infilled loggia with Portland stone columns under cyma-moulded cornice and blind parapet, with bronze tripartite glazing. Crowning the capitals on top of the columns are a sequence of carved square urns, dedicated to 'fire', 'air', 'earth', 'water', 'time', 'energy', 'flight', 'Elysium', and 'Hesperides'. Stone steps and balustrades to sides. The interior of the building has been remodelled. Source Paul Spencer-Longhurst, Robert Atkinson, Architectural Association, 1989.

Listing NGR: TQ3248665682

Legacy

The contents of this record have been generated from a legacy data system.

Legacy System number:
436115
Legacy System:
LBS

Sources

Books and journals
Spencer Longhurst, P, Robert Atkinson 1883-1952, (1989)

Legal

This building is listed under the Planning (Listed Buildings and Conservation Areas) Act 1990 as amended for its special architectural or historic interest.

Ordnance survey map of Electricity Showrooms and Offices

Map

This map is for quick reference purposes only and may not be to scale. This copy shows the entry on 11-Jun-2026 at 05:23:03.

Download a full scale map (PDF)
© Crown copyright [and database rights] 2026. OS AC0000815036. Use of this mapping is subject to Terms and Conditions.

End of official list entry

All text content is available under the Open Government Licence v3.0 , except where otherwise stated. Any supplied maps are © Crown Copyright [and database rights] 2026 OS AC0000815036 and may not be reproduced without permission.

Previous Overview
Next Comments and Photos