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D M Gant's Offices, 1 Conduit Street, London

D M Gant's Offices, 1 Conduit Street, London
Photograph taken 29th March 1909 © Reproduced by permission of Historic England Archive ref: BL/20490/3

With its cutting from Sporting Life, and motivational and funny posters this office is not too far removed from many of today. The men are Turf Accountants. A Turf Accountant was an early name for a Betting Agent or Office, and Daniel Gant's office catered for only wealthy clients, as 'off-course' cash betting was still illegal unless done on credit. In 1910, there were six telephone lines listed for Gant's offices, enabling privileged clients to place their bets from the comfort of their own homes. Note the extremely thin telephone directory attached to the wall.