Four 'Easiform' houses being built at the Sentinel village, Shrewsbury, Shropshire
'Easiform' was a new way of building houses developed by John Laing plc in 1919. Concrete walls were constructed on site using a system of moveable steel formwork, rather than conventional bricks and mortar. It was named ‘Easiform’ in 1924 when it was exhibited at the Palace of Housing at the Wembley British Empire Exhibition. It was developed because of the shortages of bricks and bricklayers after the First World War, along with the need for more housing. 'Easiform' continued to be used until the 1960s and over 100,000 homes were built this way all across the country.