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Historic England Website Link Styles
This page shows some of the different styles that links can have.
'Inline' links in a section of text
Text on a page can be turned into a link, like this like to search the National Heritage List for England.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque tincidunt ligula et ante consectetur, id hendrerit lorem tincidunt. Nulla rutrum, neque eget finibus dignissim, neque dolor.
In vel ante venenatis, vestibulum nisi molestie, lobortis mauris. Cras gravida enim a neque condimentum laoreet.
Risus augue viverra ex, vitae elementum mauris ex ac diam. Aenean nisi quam, rutrum et mollis vitae, lacinia non elit.
Donec sit amet velit metus. Nulla vehicula bibendum nisl, sed tempus nisi congue et.
A suscipit velit. Nullam at dapibus elit, eu auctor dui.
Donec porttitor, tellus non rhoncus auctor, tellus augue ultricies orci, sodales condimentum augue lorem ac ipsum. Ut vitae quam vel ante euismod egestas quis in nulla. Donec tempus metus id lorem pretium, et gravida purus ultrices. Aliquam luctus porttitor urna et pretium. Quisque ut augue et nunc aliquam porta.
Links in callout text
We'll sometimes use callout text to highlight text or a link.
Etiam dapibus, dolor eu sagittis viverra, mi velit iaculis magna, ac tincidunt dui turpis vitae sem. Duis finibus porttitor fringilla. Phasellus nec porta arcu.
Button links
Sections of text can also contain button links. These are still text-only links but are styled with colour to make them stand out. They should be used sparingly. There is a Primary, Secondary and Neutral button. Neutral buttons would usually be used by the digital team in templates. Primary buttons should be used sparingly - only link to one call to action. Secondary buttons should be used for an alternative to the primary call to action or where you have multiple links of an equal importance.
Apply to list a building (primary)
Neutral buttons look like this:
Content promotions
A content promotion is a large link with a title, description, link and image. It can be used when there is one big call to action over anything else this page is trying to do.
Rich links
Rich links are useful for creating a list of links. Its design is simple and subtle so the links don't compete with each other and can be read comfortably. The rich links can have a subheading. Each link has a title and description.
Heritage Action Zones (rich links)
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Listing
Find out about listed buildings and other protected sites, and search the National Heritage List for England (NHLE).
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Missing Pieces Project
All over England are places with stories to tell. Their stories are still being written, and they won’t be complete until you share your side.
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Volunteer with Historic England
Have fun meeting new people and learning new skills as a volunteer with Historic England.
Image caption link
This feature displays a link at the end of image captions. So in the example below, the image caption says " | Search the list" after the copyright
